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Breaking the Maturity Group Barrier

Checkoff-funded research may help researchers breed new traits across maturity groups Seed companies generally make soybean varieties available for five to seven years before they are replaced with more resistant, higher-yielding new varieties. Soybean breeders are being challenged to get those new, better varieties on the market more quickly to meet the growing challenges of

This Week’s Biggest Stories 6/24

Defining Sustainability You may not ponder the sustainability of the products you buy at the grocery store each week – but many people do. More than half of the consumers surveyed last year by the U.S. Farmers and Ranchers Alliance (USFRA), which represents more than 90 farmer – and rancher – led organizations and agricultural

Growing Demand with Data

Three ways farmers can use data to meet demands for sustainability Soy consumers around the world are increasingly focused on how soybeans are grown. Farmers looking to demonstrate their sustainability as a way to increase soy demand may find an ally in their data. Information that farmers routinely gather can support their case. Here are

Premium Beans at Premium Prices

The checkoff is helping farmers find niche markets to meet untapped demand Although bigger often means better in today’s world, soybean farmer Jonathan Gibbs understands the value of small quantities at a premium price. “I like high yields like anyone else, but I’m just as interested in value,” says Gibbs, who farms with his wife,