What is Cropportunity?

Since its inception, the soy checkoff has existed for one reason: To create profit opportunities for you, America’s soybean farmers. Or what we at the checkoff call Cropportunities. From feed to fork, from biodiesel to car tires, U.S. soy has evolved into the ultimate raw material. Each of these myriad of uses began as a single Cropportunity. After 25 years of Cropportunities, it is U.S. soy that has been the game-changer for farmers, going from $11 billion to $41 billion in revenue. Creating Cropportunities is an around-the-clock mission. Which is why the checkoff will always have an eye on the future, looking for the next Cropportunity for soybeans that can make a difference on your bottom line.