The 70 farmer-directors of USB oversee the investments of the soy checkoff to maximize profit opportunities for all U.S. soybean farmers. These volunteers invest and leverage checkoff funds to build preference for U.S. soy by addressing and meeting end-users’ needs, specifically in the areas of meal, oil and sustainability.
Strategic Objective: USB will help develop, communicate and capture the full value of U.S. soybean meal in feed, food and industrial applications.
Strategic Objective: Build preference for U.S. soybean oil in the food and industrial markets differentiating U.S. soybean oil through promotion, as well as research. Research will showcase the functionality and versatility of U.S. soybean oil specifically as it relates to high oleic soybean oil.
Strategic Objective: Effectively enhance and communicate U.S. soy sustainability performance so that buyers and end users prefer U.S. soy as the best raw material choice to meet their own sustainability and social responsibility goals. Drive a coordinated sustainability message across the entire value chain.