Strategic Planning

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Your Soy Checkoff

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Focusing on meal, oil and sustainability in the areas of supply, marketplace and demand, USB’s 2017-2021 long-range strategic plan will work to maximize profit opportunities for U.S. soybean farmers.

  • Core Value: The United Soybean Board works with honesty and integrity to achieve maximum value for the U.S. soybean farmer’s checkoff investments.
  • Mission: Maximize profit opportunities for U.S. soybean farmers by investing and leveraging soybean checkoff resources.
  • Vision: U.S. soy drives soybean innovation beyond the bushel.
  • Strategy: Create and enhance partnerships that increase the value and preference for U.S. soy.

Strategic Objectives

  • Meal: Increase the value of U.S. soybean meal to the entire value chain.
  • Oil: Increase the value of U.S. soy oil to the entire value chain.
  • Freedom to Operate: Ensure that our industry and its customers have the freedom and infrastructure to operate.
  • Customer Focus: Meet our customers’ needs with quality soy products and services to enhance and expand our markets.

Priority Issues

  • Protect and support the U.S. animal agriculture industry.
  • Investment in transportation infrastructure.

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Annual Action Plans