Beyond the Bean On Air: Episode 16

Beyond the Bean On Air

The latest episode of the soy checkoff’s “Beyond the Bean On-Air” focuses on a topic many of U.S. soy’s customers are talking about: sustainability.

View the entire video below or skip to a specific topic:

  • Meeting Customer Needs: Demand for sustainable products is high and soybean farmers must meet that demand. The soy checkoff has partnered with other farmer-led organizations on a plan to prove U.S. soy’s sustainability.
  • Telling Your Sustainability Story:  Two experts discuss why farmers should embrace sustainability and use it as an opportunity to talk about the good work they’re doing.
  • Investing in You: The soy checkoff continues to invest in helping U.S. soybean farmers benefit from the sustainability trend. Learn about five ways the soy checkoff participates in the sustainability discussion.