Ford Dealers Showcase ‘Green’ Benefits of Using Soy to Car Buyers

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Soy-based-foam-soy-new-usesSince Ford began using soy-based foam in the seats of the 2007 Mustang, the company has used it in more than seven million vehicles nationwide, reducing carbon dioxide emissions by more than 20 million pounds and petroleum by more than 5 million pounds annually.

Those are numbers worth showing off to car shoppers, according to the American Lung Association of the Upper Midwest (ALAUM).

This year, in partnership with the United Soybean Board (USB) and Ford, ALAUM developed promotional hangtags to put in new vehicles to promote Ford’s use of soy. The hangtags are meant to increase awareness of this sustainable use of soybeans, and will become available to select Ford dealerships across Illinois and Arizona in July.

Industrial applications diversify demand for U.S. soybeans and add value for U.S. soybean farmers. So, USB continues to partner with industry manufacturers to help continue the research, development and commercialization of new industrial and consumer products that contain U.S. soy. Partnerships like these have helped bring hundreds of sustainable soy-based products to the marketplace.

Read more about the partnership here.