Economist Impressed by Soy Checkoff’s ROI Results

Williams highlights international marketing program as particularly effective It’s easy to find numbers that show that global demand for U.S. soybeans, meal and oil has increased since the birth of the national soy checkoff 23 years ago. What isn’t as easy to calculate is how much that additional demand that the checkoff has helped bring

USDA Wants More Diversity on Checkoff and Other Boards

(DTN) When Deputy Agriculture Secretary Krysta Harden attended the Commodity Classic at the end of February she made a point to emphasize in a talk to the members of the United Soybean Board that the USB and other checkoff boards need more diversity in their ranks. Checkoff boards have done a good job recruiting the

Argentine Farmer, Engineer Agree: Biotech an Important Tool for Agriculture

ASU journalism student Brittany Morris was one of over 3,000 people, mostly South American farmers, who attended an international conference on biotechnology and agriculture in Rosario, Argentina last week. Editor’s Note: Brittany Morris, winner of USB’s 2013 Biotech University reporting contest, attended an international conference on biotechnology and agriculture this summer in Rosario, Argentina. The

Check in with the Checkoff at the Farm Progress Show

Want to learn more about how your biggest customer, animal ag, supports demand for your soybeans? What to learn how new varieties with the high oleic trait are helping you meet the needs of your second-biggest customer, the food industry? If you’re attending the Farm Progress Show in Decatur, Ill., this week, that’s your opportunity

Soybean Checkoff Reflects on Achievements of Past 20 Years

This year marks the 20th anniversary of the soybean checkoff, and an opportunity to reflect on how U.S. soybean farmers have been able to control their destiny and become major players in the global soy industry over the last two decades. When the soybean checkoff began in 1991, the average U.S. soybean yield was 34.3