2017 – 2021
PREAMBLE The United Soybean Board (USB), created under a provision of the 1990 Farm Bill, established the national soybean checkoff in July 1991. Its charge, as determined by Congress, is to fund and coordinate programs of promotion, research, consumer information and industry information designed to strengthen the soybean industry’s position in the marketplace and to maintain and expand domestic and foreign markets and uses for soybeans and soybean products produced in the United States.After twenty years of steady successes, the checkoff is now facing a worldwide demand that requires a 50% increase in protein by 2030. We must continue striving for even greater yields to meet this growing demand while differentiating our U.S. soy products and services in the global marketplace.This strategic plan is the foundation for the USB farmer leaders’ decisions as they provide direction, leverage their resources within the industry and fund programs on behalf of U.S. soybean farmers over the next three to five years. CORE VALUE The United Soybean Board works with honesty and integrity to achieve maximum value for the U.S. soybean farmer’s checkoff investments. MISSION Maximize profit opportunities for U.S. soybean farmers by investing and leveraging soybean checkoff resources. VISION U.S. soy drives soybean innovation beyond the bushel. STRATEGY Create and enhance partnerships that increase the value and preference for U.S. soy. STRATEGIC OBJECTIVES SUPPLY SUSTAINABLE PRODUCTION: Soybean producers use improved seed varieties and the latest production techniques to maximize profit opportunities while meeting the standards of the U.S. Soybean Sustainability Assurance Protocol. TECHNOLOGY: Farmers use big data and technological advances to maximize their profit opportunities. MARKETPLACE INFRASTRUCTURE: Potential partners and influencers use new information to communicate to appropriate target audiences why improvements to the transportation infrastructure are needed. VALUE: The soy value chain is using an accurate definition of the U.S. soy advantage and bringing that value back to farmers. DEMAND MEAL: Animal and aquaculture producers seek meal made from U.S. soybeans in their feed rations because of the superior component value. OIL: End users recognize, use and communicate the advantage of both conventional and high oleic U.S. soy oil. INDUSTRIAL USES: Manufacturers of high value or high volume industrial products prefer U.S. soybean oil or meal as a feedstock/ingredient. SUSTAINABILITY: Buyers and end users recognize U.S. soy as a sustainable and responsible choice for food, feed and industrial applications. FOOD EXPORTS: Targeted food manufacturers in export markets prefer U.S. soy protein.