For soybean farmers wanting to know more about their customers beyond the elevator, and the soy checkoff’s role in marketing U.S. soy to those customers, the United Soybean Board (USB) invites them to participate in the checkoff’s See for Yourself program. The program is scheduled to take place in Summer 2016 and USB will cover all related rooming, meal and travel expenses.
All U.S. soybean farmers over the age of 18 can apply for the See for Yourself program.
Are you interested in the See for Yourself program but still unsure if it’s right for you? Read below for a few thoughts from past program participants on why they think you should apply for the program today!
“After my participation in the See for Yourself program, I was able to see just how much the checkoff is involved in marketing and finding new uses for our soybeans both domestically and internationally. I assumed all my soybeans stayed local but after witnessing where our soybeans are going and how excited the other countries are to use our product, it’s just amazing. The See for Yourself program was truly a once-in-a-lifetime opportunity for me. The experience to see everything the checkoff has to offer and the knowledge gained is well worth the time away from my farm.”
“See for Yourself is an extremely rewarding experience. It’s definitely worth the time to travel to different areas, and see where our checkoff dollars are going, where our products are going and how we’re impacting these areas in other parts of the world.”
“After my participation in the See for Yourself program, I think the checkoff is a worthwhile investment for farmers. It is working behind the scenes, where we aren’t even thinking about it, by creating new markets and new technologies that use our soybeans.”
Want to hear more about the See for Yourself program? AgDay reporter Tyne Morgan joined the 2013 tour and compiled a special 30-minute feature on the program. Click here to learn more about See for Yourself from AgDay!
A Look Back
Interested in what you’ll experience while on the program? Check out the following videos, which take a look back at the 2013 and 2014 See for Yourself experiences.