25th Anniversary of the Soy Checkoff

continuousimprovementSince its inception 25 years ago, the soy checkoff has invested and leveraged resources in research, marketing, and education to maximize profit opportunities for U.S. soybean farmers.

Looking ahead to the next 25 years, the checkoff is dedicated to continuous improvement within the U.S. soybean industry, allowing it to evolve with the changing agricultural landscape.

Below are the soy checkoff’s anniversary resources. If you have any questions or would like to set up an interview about the checkoff’s impact on the U.S. soy industry and its goals for future innovation, please reach out to Heather Manhardt via heather.manhardt@osbornbarr.com or at 314-236-6957.

Strategic Planning

The checkoff is focused on building preference for U.S. soy. To do this, it’s addressing and meeting end-users’ needs, specifically in the areas of meal, oil and sustainability.

See the plan.






Jared Hagert, USB Chair, 2016
Emerado, North Dakota, soybean farmer



Jared Hagert, USB Chair, 2016
Emerado, North Dakota, soybean farmer



2016 USB Executive Committee
Top from left: Nancy Kavazanjian, Bill Beam, Lewis Bainbridge, Keith Tapp, Mike Beard and John Dodson
Bottom from left: Bob Haselwood, Jimmy Sneed, Jared Hagert, John Motter and Delbert Christensen



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New Uses for Soy

The soy checkoff supports innovative soy-based research for new product development. Since the mid-1990s, this ongoing research has led to the development and manufacture of more than 800 products that contain soy.

View the 2016 Soy Products Guide.