THE FIELD

The Leadership Link

AgriTalk – May 30, 2024

In this month’s Soy Checkoff Check-in, USB CEO Lucas Lentsch discusses how communicating with USB directors allows him to better understand that the strength of the soybean industry and growing demand lies in local conversations.

Agri-Pulse Op Ed: A thriving world starts with nutrition

With more than 1 billion girls and women suffering from malnutrition around the globe, it’s critical that U.S. soybean farmers and the ag community continue working to improve access to nutritious food and help address other socioeconomic factors that are often barriers to proper nutrition. Learn more about these efforts.

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Key Initiatives

INFRASTRUCTURE & CONNECTIVITY

Soybean pods hanging off the plant.” width=Supply

Growing food security with checkoff resources

Food security starts with resillience in the field. Farmers can access resources to stay ahead of timely issues through many checkoff-funded organizations, like the Soybean Research and Information Network (SRIN). Most recently, SRIN shared informaton on the economics of aphid control.

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INNOVATION & TECHNOLOGY

 

HEALTH & NUTRITION

“Farmers Supply

Managing Phytopthora now and in the future

Phytophthora resistant soybean varieties may be on the horizon thanks to checkoff-funded research at Purdue University which uncovered promising genes. Until then, farmers can stay vigilant about managing the disease with this checkoff resource.

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“Two Demand

Rethink Soybean Meal at Iowa Symposium

“Soybean Meal 360: Expanding our horizons through discoveries and field-proven feeding strategies for improving pork production” will take place at Iowa State University on July 24. Speakers will include members of USB’s Animal Nutrition Working Group.

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EXPORTS

COMMUNICATION & EDUCATION

“Groundbreaking

Soy Segment Wins 10 Telly Awards

A story on turning soybeans into renewable biodiesel earned gold, silver and bronze honors across 10 categories at the Telly Awards. Winning categories included Explainer, Science & Technology, Opening Segment and Directing.

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USB STAFF UPDATES

Stacey Jackson, Office Assistant — Effective May 20 – Stacey joined USB staff, and, in this role, she will manage incoming calls and inquiries, as well as assist with day-to-day needs in the office. Stacey comes to USB with over 20 years of experience in everything from vendor coordination, client services, accounts payable, and Human Resources. 

Hadley Hudson, Travel Coordinator (Contractor) — Effective May 20 – Hadley joined as Travel Coordinator through USB contractor Kinsley. Hadley will lead all travel coordination working with USSEC, ASA, and SmithBucklin and other stakeholder travel requests. She will also assist USB staff with expense report submission, and special projects like USB Leadership Academy and USB Strategic Leader Pathway. 

Wendy Vlieks — Effective May 15 – Wendy Vlieks is no longer with USB. We thank Wendy for her service to the United Soybean Board organization. If you have any questions or concerns, please contact Lucas Lentsch or Darryl Chatman. 

MEDIA COVERAGE

SoyFoam is making headlines!

25 stories, 400k+ Impressions

25 stories to date, including the following highlights:  

 

Top Media Hits

  1. U.S. soybeans, Colombian fish need each other via Farm Progress

  2. Environmentally friendly soybean products result from checkoff program funding via Brownfield Ag News

  3. Missouri farmer tracks soybeans to seafood via Farm Progress

  4. Using soybean oil for roads is helping farmers invest in their own transportation via RFD-TV

  5. Investment in Future of N-Till, Regenerative Ag Practices Gaining Momentum via No-Till Farmer