THE FIELD
The Leadership Link
AgriTalk – May 30, 2024
In this month’s Soy Checkoff Check-in, USB CEO Lucas Lentsch discusses how communicating with USB directors allows him to better understand that the strength of the soybean industry and growing demand lies in local conversations.
Agri-Pulse Op Ed: A thriving world starts with nutrition
With more than 1 billion girls and women suffering from malnutrition around the globe, it’s critical that U.S. soybean farmers and the ag community continue working to improve access to nutritious food and help address other socioeconomic factors that are often barriers to proper nutrition. Learn more about these efforts.
Key Initiatives
INFRASTRUCTURE & CONNECTIVITY
INNOVATION & TECHNOLOGY
HEALTH & NUTRITION
EXPORTS
COMMUNICATION & EDUCATION
USB STAFF UPDATES
Stacey Jackson, Office Assistant — Effective May 20 – Stacey joined USB staff, and, in this role, she will manage incoming calls and inquiries, as well as assist with day-to-day needs in the office. Stacey comes to USB with over 20 years of experience in everything from vendor coordination, client services, accounts payable, and Human Resources.
Hadley Hudson, Travel Coordinator (Contractor) — Effective May 20 – Hadley joined as Travel Coordinator through USB contractor Kinsley. Hadley will lead all travel coordination working with USSEC, ASA, and SmithBucklin and other stakeholder travel requests. She will also assist USB staff with expense report submission, and special projects like USB Leadership Academy and USB Strategic Leader Pathway.
Wendy Vlieks — Effective May 15 – Wendy Vlieks is no longer with USB. We thank Wendy for her service to the United Soybean Board organization. If you have any questions or concerns, please contact Lucas Lentsch or Darryl Chatman.
MEDIA COVERAGE
SoyFoam is making headlines!
25 stories, 400k+ Impressions
25 stories to date, including the following highlights:
- Farmers and firefighters join forces to eliminate forever chemicals via Feedstuffs
- Safe, sustainable SoyFoam takes chemicals hazards out of firefighting foam via Ag Daily
- Farmers and firefighters eliminate forever chemicals by using SoyFoam via AgriMarketing
- Farmers, firefighters join forces to eliminate forever chemicals via American Ag Network
- Firefighting SoyFoam: The Latest Product Developed Through the Soybean Checkoff via Hoosier Ag Today
Top Media Hits
- U.S. soybeans, Colombian fish need each other via Farm Progress
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Environmentally friendly soybean products result from checkoff program funding via Brownfield Ag News
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Missouri farmer tracks soybeans to seafood via Farm Progress
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Using soybean oil for roads is helping farmers invest in their own transportation via RFD-TV
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Investment in Future of N-Till, Regenerative Ag Practices Gaining Momentum via No-Till Farmer