Making the Soy Connection
The U.S. soybean industry continues to advance innovation. In the last few years, discoveries for new uses for soy in oil, meal and sustainability have generated a lot of buzz — especially on social media — about the capabilities of U.S. soy. Like the soy checkoff, many organizations create profit opportunities for the 515,000 U.S. soybean farmers across the country. These organizations build demand for U.S. soy in various avenues — and report back to their social accounts.
With Facebook, Twitter, YouTube, Instagram, etc., many organizations use their social media presence to advocate for agriculture. Now’s your chance to follow the organizations below to stay in the know.
The American Soybean Association
ASA represents U.S. soybean farmers through advocacy and international market development. The organization has 26 affiliated state associations representing 30 soybean-producing states and more than 300,000 soybean farmers. They have a strong follower base on Facebook, Twitter, Instagram and YouTube.
To learn more about ASA, visit their website: https://soygrowers.com/.
U.S. Soybean Export Council
USSEC seeks to optimize the use and value of U.S. soy in international markets. Through a network of international offices, USSEC helps create and sustain demand for U.S. soybeans and soybean products; advocate for the use of soy in feed, aquaculture and human consumption; promote the benefits of soy use through education; and connect industry leaders through a robust membership program. To keep up with what USSEC is doing, follow their social media pages on Twitter and Facebook, or visit their website.
Soyfoods Association of North America
Soyfoods Association of North America is a trusted source in providing information about the health benefits and advantages of soy consumption. Their social media profiles, Twitter, Facebook, YouTube and Pinterest, offer recipes, tips and scientific research from trusted registered dietitians. Soyfoods Association is helping make soy the preferred source of plant protein. To learn more, visit their website at https://www.soyfoods.org/.
Soy Nutrition Institute
SNI identifies and sets health research priorities and provides evidence-based information on the impact soybeans and soy components on human health. The institute serves as a critical resource for information on soy nutrition messaging through blogs, social media and other outreach platforms. Learn more about SNI and the positive health attributes soy offers by visiting their website and social media profiles on Twitter, Facebook and LinkedIn.
American Seed Trade Association
Founded in 1883, ASTA is one of the oldest trade organizations in the United States. Their mission is to be an influential voice in all matters concerning the development, marketing and movement of seed. ASTA promotes the advancement of better seeds to produce better crops for a better quality of life. To learn more, visit their website and social media profiles on Facebook, Twitter and YouTube.
U.S. Farmers & Ranchers Alliance
For more than a decade, USFRA has provided the farmers’ and ranchers’ voice to consumer conversations about food and agriculture. Working in collaboration with U.S. farmer and ranchers, consumer packaged goods companies, non-governmental organizations, scientists and agribusinesses, the organization aims to create more sustainable food systems. USFRA recently debuted “30 Harvests,” a short film that shows some of the challenges farmers and ranchers face while striving to be more sustainable and helps solve one of the most significant challenges of this generation: climate change.
Visit USFRA’s social media profiles on Twitter, Facebook, Instagram and YouTube, or the USFRA website.
Stay in the know with what’s going on in your state by following your state soybean checkoff on social media!
Arkansas Soybean Promotion Board, Arkansas Soybean Association
Delaware Soybean Board
Illinois Soybean Association
Indiana Soybean Alliance
Iowa Soybean Association
Kansas Soybean Commission
Kentucky Soybean Board
Maryland Soybean Board
Michigan Soybean Promotion Committee
Mid-Atlantic Soybean Board
Covering MD, DE, NJ and PA
Minnesota Soybean Research & Promotion Council
Mississippi Soybean Promotion Board
Missouri Soybean Association
Nebraska Soybean Board
New York Corn and Soybean Growers Association
North Carolina Soybean Producers Association
North Dakota Soybean Council
Ohio Soybean Association, Ohio Soybean Council
Oklahoma Soybean Board
Pennsylvania Soybean Board
South Carolina Soybean Board
South Dakota Soybean Research and Promotion Council
Tennessee Soybean Promotion Board
Virginia Soybean Association
Wisconsin Soybean Marketing Board
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