Request for Proposals

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Request for Proposal: Global Aquaculture Research Program

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Soybean farmers can increase value of U.S. soybean meal by establishing soybean meal as a preferred protein ingredient to replace fish meal in global aquaculture feeds while lowering costs and improving profits for the aquaculture industry. Proposals should focus on improving domestic and global aquaculture’s competitive position through research on fish nutrition, improving aquaculture systems, or enhancing best management practices.

Please e-mail Lisa Childs at lchilds@smithbucklin.com to request a proposal template. Proposals are due by April 27, 2017.

Request for Proposal: 1770-700-9453 Checkoff Compliance Training Coordinator

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The selected individual will provide ongoing coordinated training, education and guidance to the farmer leaders and staff of the Qualified State Soybean Boards with the purpose of strengthening and increasing the capacity of QSSBs to compliantly invest soybean checkoff funds.

Proposals are due to USB by 12:00 pm CST on April 30, 2017. Every attempt will be made to adhere to this timeline and USB reserves the right to change if unforeseen circumstance dictates.

Direct additional questions to USB Program Manager, Emily Altheuser at 800-989-8721 or 636-530-1777 or via email at ealtheuser@unitedsoybean.org.

Request for Proposal: Soy Value Chain Recognition and Promotion of the U.S Soy Advantage of Food Oil Products

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USB seeks proposals targeted to domestic Oil Refiners (Buyers and Sales Desks) and other audiences in the soy value chain to protect and expand the usage of commodity soybean oil, as well as leverage the U.S. Soy Advantage. These advantages include functionality, stability and nutritional benefits. Proposals will include campaigns built from insight-based messaging and will engage and empower the target audiences with solutions, accelerating the potential to influence behavior.

A successful program will build confidence in commodity oil vs other choices; increase demand by creating positive points of differentiation based on Soy Advantage, such as U.S. grown, perceived healthfulness, abundant supply, competitive price, functionality and consistent quality; and overcome barriers to consumption of soybean oil.

Proposals should include tactics that focus on one or more of the following:

  • Direct engagement with Buyers (and all stakeholders) in industry forums, conferences, one-on-one meetings.
  • Creation of communication tools that provide clear understanding of the soy advantage, including key messages, market research and projections.
  • Aligning with multi-stakeholder such as industry forums, trade associations, etc., groups to create and drive coordinated key messages related to the U.S. soy advantage.
  • Identifying and overcoming barriers to adoption of soybean oil relating to the value chain, while demonstrating value propositions for each audience.
  • Partnering with Buyers and other value chain stakeholders to show the U.S. soy advantage to End Users.
  • Developing compelling economic or supply chain messages that encourage competing oil users to use soy instead

Please e-mail Julie Bowker at jbowker@smithbucklin.com to request a proposal template. Proposals are due by May 1,  2017.

Request for Proposal: Oil Refiners Partnership Opportunity

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USB seeks proposals that seek to educate and partner with buyers (oil refiners), other influencers in the value chain and end users to recognize and promote the Soy Advantage of food oil products. These advantages include functionality, stability and nutritional benefits. A successful program will identify and collaborate with partners to increase awareness and understanding of the functionality (particularly enzymatically interesterified and fully hydrogenated) of the high oleic soybean oil and support increased use throughout the industry. This support would extend to collaboration with these partners and assistance with their market launch of innovative soybean oil solutions. Knowledge of high oleic soybean oil’s functional and performance capabilities are required.

Please e-mail Julie Bowker at jbowker@smithbucklin.com to request a proposal template. Proposals are due by May 1,  2017.

Request for Proposal: Expanding the Market for U.S. Soybean Oil

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USB seeks proposals that collaborate with Buyers (Oil Refiners) and Sales Desks to expand usage of soybean oil using alternative processing methods, such as full hydrogenation and enzymatic interesterification (EIE) to create products for the food industry. The program will educate targets on innovative soybean oil solutions and on how they can be effectively incorporated into their products. A successful program will support not only the incorporation of alternative processing methods and PHO solutions into their products, but also assist in production and market launch.

Please e-mail Julie Bowker at jbowker@smithbucklin.com to request a proposal template. Proposals are due by May 1,  2017.

Request for Proposal: Oil Refiners Adoption of High Oleic Soybean Oil

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USB seeks proposals targeted to domestic Oil Refiners (Buyers and Sales Desks) and audiences in the soy value chain driving adoption of high oleic soybean oil. These advantages include functionality, stability and nutritional benefits. Proposals will include campaigns built from insight-based messaging and will engage and empower the target audiences with HOSO solutions, accelerating potential to influence behavior. A successful program will expand the volume of HOSO produced by domestic crusher/ refiners either through creation of a new program or expansion of their existing programs.

Proposals should include tactics that focus on one or more of the following:

  • Direct engagement with Buyers (and all stakeholders) in industry forums, conferences, one-on-one meetings.
  • Creation of communication tools that provide clear understanding of the soy advantage, including key messages, market research and projections.
  • Aligning with multi-stakeholders such as industry forums, trade associations, etc., groups to create and drive coordinated key messages related to the U.S. soy advantage.
  • Identifying and overcoming barriers to adoption of soybean oil relating to the value chain, while demonstrating value propositions for each audience.
  • Partnering with Buyers and other value chain stakeholders to show the U.S. soy advantage to End Users.

Please e-mail Julie Bowker at jbowker@smithbucklin.com to request a proposal template. Proposals are due by May 1,  2017.

Request for Proposal: Building Food Industry Confidence in Commodity Soybean Oil

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Soybean oil’s usage has dropped from 78% to 51% of the domestic 25-billion-pound edible oil market due to trans-fat issues, however competition and market barriers will continue to threaten its share if not addressed. USB seeks proposals targeted at end users (Food Industry) and buyers (wholesalers, distributors, bakeries) which promote use of commodity soybean oil and recognition of the U.S. soy advantage. Proposals will include campaigns derived from industry insights that seek to maintain and expand use of commodity oil by targeting growing market segments, leveraging value propositions and overcoming barriers to consumption (health concerns via health professionals and misinformation about soy via media influencers).

A successful program will build confidence in commodity soybean oil, especially relative to other oil choices, among end users including food companies, food manufacturers, distributors, edible oil bottlers and food retailers.

Please e-mail Lisa Childs at lchilds@smithbucklin.com to request a proposal template. Proposals are due by May 1, 2017.

Request for Proposal: Driving New Demand for Commodity Soybean Oil

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Soybean oil’s usage has dropped from 78% to 51% of the domestic 25-billion-pound edible oil market due to trans-fat issues, but market share can be maintained and expanded with adoption of alternative processing methods that utilize commodity soy oil. USB seeks proposals aimed at partnering with end users (Food Industry) and/or buyers (bakeries, wholesalers, distributors) to validate proof of concept and magnitude of opportunity for alternative soybean processing methods (enzymatic interesterification and full hydrogenation) within their product lines. Program will educate targets on innovative soybean oil solutions and on how they can be effectively incorporated into their products. A successful Program will support the incorporation of alternative processing methods and PHO solutions into their products, as well as assist in production and market launch. Knowledge of soybean oil uses and alternative processing methods is required.

Please e-mail Lisa Childs at lchilds@smithbucklin.com to request a proposal template. Proposals are due by May 1, 2017.

Request for Proposal: Driving New Utilization of High Oleic Soybean Oil

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The trans-fat issue has resulted in a loss of 4 billion pounds of soy oil and another 2 billion pounds are at risk unless the food industry adopts high oleic and alternative processing methods (USDA and QUALISOY). USB seeks proposals aimed at partnering with end users (Food Industry) and/or buyers (bakeries, wholesalers, distributors) to validate proof of concept and magnitude of opportunity for alternative soybean processing methods (enzymatic interesterification and full hydrogenation) and other uses within their product lines. Programs will educate targets on innovative soybean oil solution and on how they can be utilized in their products. A successful program will support the incorporation of alternative processing methods and PHO solutions into their products, as well as assist in production and market launch. Knowledge of high oleic soybean oil’s functional and performance capabilities are required.

Please e-mail Lisa Childs at lchilds@smithbucklin.com to request a proposal template. Proposals are due by May 1, 2017.

Request for Proposal: Evaluation of Sustainable Management System Adoption on Corn/Soy Acres

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A perceived weakening of the U.S. regulatory framework is causing end users to lower confidence in the sustainability of U.S. soy. We are seeking proposals that will:

  • Quantify the number of acres, in each of 10 soybean producing states, utilizing specific sustainable production practices in the 2018 crop year
    • Specific states and practices will be determined in consult after a contract is awarded, but will include a maximum of 25 practices across the entire study area. It is not envisioned that the 10 states would necessarily be the 10 largest soy producing states, as many of these states already possess the information requested by this RFP.
    • Some practices (approximately 75%) may be management indicators that could be measured through a survey approach, such as integrated pest management plans, record keeping, waste management, etc. This RFP does not seek to quantify management indicators already surveyed by NASS or other government sources.
    • Some practices (approximately 25%) may be landscape indicators that could be measured using remote sensing technology, such as cover crops or buffers.
    • Proposals should describe the various tools/techniques that will be used to quantify production practice adoption. This RFP does not seek to fund further development of such tools/techniques, but could fund an evaluation of the efficacy of such tools/techniques by utilizing them in a study to quantify practice adoption.
  • Develop a map of voluntary conservation programs in 10 soybean producing states (specified in consult). Both publicly and privately funded conservation programs should be included.
  • Identify five opportunities where independent monitoring of conservation outcomes (e.g., water quality, soil quality) currently exists, and can be spatially linked to the study area, and evaluate the relationship between practice adoption rate and conservation outcomes.

Please e-mail Lisa Childs at lchilds@smithbucklin.com to request a proposal template. Proposals are due by May 1, 2017.

 

Request for Proposal: Core Market Outreach for High Oleic Soybean Oil

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The Trans-fat issue has resulted in a loss of 4 billion pounds of soy oil and another 2 billion pounds are at risk, however the market adoption of high oleic soybean oil could gain 4.5 billion pounds by 2022. USB seeks proposals targeted to driving the Food Industry’s recognition, use and ability to communicate the advantages of high oleic U.S. soy oil. These advantages include functionality, stability and nutritional benefits. Proposals will include campaigns built from insight-based messaging and will engage and empower the target audiences with HOSO solutions, accelerating potential to influence behavior. A successful program will create demand from key target audiences, including End Users (Food Manufacturers, Food Service and Retailers) and Buyers (Food Service Distributers), to ensure that the majority of HOSO available (for food use) is sold and a pipeline of the target audiences are moving toward adoption. Knowledge of high oleic soybean oil’s functional and performance capabilities are required.

Please e-mail Lisa Childs at lchilds@smithbucklin.com to request a proposal template. Proposals are due by May 1, 2017.

 

Request for Proposal: High Oleic Soybean Oil Performance Validation

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The Trans-fat issue has resulted in a loss of 4 billion pounds of soy oil and another 2 billion pounds are at risk unless the food industry adopts high oleic and alternative processing methods (USDA and QUALISOY). USB seeks proposals validating the performance of high oleic soybean oil to support its adoption by the food industry. Knowledge of the food industry’s functional and performance needs are required. In addition, expertise in working with high oleic soybean oil is required. Successful programs will provide data showing high oleic soybean oil’s advantages over its competition.
USB is seeking testing in these areas:

  1. Optimizing Enzymatically Interesterified high oleic soybean oil shortening for flavor.
  2. Comparative temperature usage studies for icings contrasting workability of high oleic soybean oil icings compared to Palm oil icings.
  3. High Oleic Soybean Oil performance in Laminated doughs/puff pastries.
  4. Other studies that demonstrate the value/competitive strength of High Oleic Soy oil in applications that have significant volume potential.

Please e-mail Lisa Childs at lchilds@smithbucklin.com to request a proposal template. Proposals are due by May 1, 2017.

 

Request for Proposal: Synthetic Amino Acid Risk to Soybean Meal Consumption

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United States Soybean Export Council (USSEC) requests proposals to determine the risk that synthetic amino acids play for overall Soybean Meal Consumption in livestock rations and whether or not U.S. Soy has traits that increase or decrease that risk. As applicable suggest marketing strategies that U.S. Soy can employ to take advantage of its inherent intrinsic value.

Please email the proposal to Abby Rinne at arinne@ussec.org by 12:00 PM Central Time on May 9, 2017.

 

Request For Proposal: U.S. Infrastructure Competitive Advantage in International Markets

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The U.S. enjoys a competitive advantage vs. other main soy exporters in terms of inland transportation and export infrastructure as well as access to competitively priced shipping containers. This project will educate potential partners and influencers on those advantages so they can take appropriate decisions in terms of future investments to protect this competitive advantage through education and information provided to regulators and influencers, including key decision makers. U.S. grower leaders will travel to competing exporters to assess their infrastructure and their relative competitiveness vs. the U.S. with these inputs being put together in reports for decision makers.

Please email the proposal to Kristen Basala at kbasala@ussec.org by 5:00PM Central Time on May 22, 2017.

Request For Proposal: Technical Representative – Aquaculture – Egypt

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The purpose of this RFP is to seek proposals for a Technical Representative for Aquaculture in Egypt and MENA region. The Technical Representative will promote U.S. Soy and educate key customers in the region however majority of program efforts are in Egypt. The contractor will also attend/host conferences, meetings, etc. as requested with approval by the Regional Director.

Please email the proposal to Joe Mast at jmast@ussec.org by 5:00PM Chicago Time on May 30, 2017.