Where We Invest
Investment with Purpose
Every bushel of soybeans sold in the U.S. funds the industry's future. This year, the Soy Checkoff℠ collected $121.3M in farmer contributions and strategically directed every dollar into research, promotion, and education initiatives with the goal of driving the most value for U.S. soybeans long-term.
Focused On Creating Impact
Every checkoff dollar is directed with purpose. See how we’re creating opportunities in the six market segments below.
Food
Food manufacturers need ingredients that perform at scale without sacrificing nutrition or taste. Soy Checkoff investments further demand in the edible oil and soy protein markets.
Feed
From poultry and swine to dairy cattle and aquaculture, soybean meal is the protein source the feed industry is built on. The checkoff funds research to improve and make clear to nutritionists and poultry/livestock producers the nutritional advantages of U.S. Soy℠.
Fuel
As energy markets shift toward renewables, U.S soybeans have a meaningful seat at the table. The Soy Checkoff created this category through biodiesel, and it continues to grow soy’s role in biofuels through railroads, maritime shipping companies, and the home heating industry.
Industrial
Soy has a growing role in industrial applications. Tires, shoes, paints, lubricants, and firefighting foam are just a few of the places where U.S. soybeans are replacing petroleum and increasing new demand.
Exports
The global market for U.S.-grown soy spans more than 90 countries. Soy Checkoff investments work to expand that reach, keeping U.S. soybeans competitive and preferred with buyers around the world.
Sustainable Production
No matter the market, sustainability requirements are getting more specific. The Soy Checkoff supports farming practices that help farmers protect yields, reduce input costs, and meet growing demand for sustainably-grown soy.
Staying Ahead of Shifting Markets
U.S. Soy competes in a global market that doesn't stand still. Checkoff investments build the demand, market access, and competitive position that give farmers more stability and more options, no matter what the market brings.
Improve Production
Advance on-farm efficiency, sustainability, and performance
Strengthen Demand
Grow preference and adoption in developing, emerging, expanding, and mature markets
Stay Competitive
Meet and exceed evolving buyer requirements and expectations
Open New Markets
Expand how soy can be used across industries and applications